Yes Nike, We ARE Witnesses

Apparently, Nike picked the wrong time to suggest that we are all witnessing something great. Maybe they're innovators. Their marketing of Lebron James could just suggest that they are ahead of the curve. But as of right now, all this campaign means is that we are all witnesses to a pathetic NBA finals. We are witnesses to a dominant, experienced San Antonio Spurs team that has been refined by the Western conference. And soon, we'll be forced to testify.

It's not that Bron Bron isn't a great player because he is. It's just that he's four years removed from his senior prom and 3 years away from getting a huge insurance discount. His inexperience on a worldwide stage, lack of quality support, and the fact that no Eastern conference team really had a chance in the finals to begin with are the reasons many "witnesses" are filing towards the aisles and locating the nearest exit.

From a ratings standpoint, basketball is lucky they are only currently competing with women's college softball. Wait, that tragically ended last week (detect the sarcasm). I meant the NBA is competing against college baseball and soccer, a sport that people only watch when the final four teams make it to Omaha and one that people only hear when they fall asleep and roll onto the remote long enough for the channel to land on espn2.

So Nike is right, we'll be witnesses. We'll witness four games, two in San Antonio and two in Cleveland. Everyone will say I told ya so and we'll start counting down to the start of NFL training camp. Innovative indeed. "Don't nobody better pinch" Bron Bron.